Market Transformation Expert
An innovative & visionary corporate leader, spearheaded the transformation of Bangladeshi consumers from “Wireless” to “Cashless”, successfully.
More than 25 years of professional expertise in Sales, Distribution, Marketing and Product development in ICT, Telecom and Digital Finance industries.
As an entrepreneur, has founded “Celero” that aimed to be a platform for socio-economic development and enriching lives.
Also representing “KIU Bangladesh” as Managing Director, (a US based global enterprise).
Co-founded “Nagad” in Bangladesh and established it as the 2nd largest digital financial service provider of the country within one year of launch.
From 2011-2017, played decisive role in bKash as the Chief Commercial Officer, and led bKash to acquire over 22 million customers, making it the “World’s largest mobile financial service provider” in terms of subscriber base.
Before bKash he has served Grameenphone (a Telenor Venture), Airtel Bangladesh (Bharti Airtel venture) and Citycell in at various leadership capacities.
Academically Reza holds Master’s in Business Administration (MBA) in Accounting from the University of Dhaka.
Areas of Expertise
Long term Strategic planning
Distribution Structure Dev. & Imp
Sales Automation & Management
Commercial Budget & Forecast
Product, Pricing & Commissioning
Geographic Information System(GIS)
Training & Development
Trade Marketing & Market Communications
World’s largest mobile money company by no. of subscribers
Dec' 2011- Jan'2017 Chief Commercial Officer
Telecom operator, JV by Bharti Group & Dhabi Group, UAE
Nov'2007- Dec'2011 Head of Distribution Sales
GAO RFID, Toronto, Canada
Leading supplier of RFID solution
May 2007- June 2007 Account Sales Manager
Pacific Telecom Bangladesh
The only CDMA telecom operator in Bangladesh, owned jointly by SingTel of Singapore, Pacific Group of Bangladesh, and Far East Telecom Ltd.
July 2005- March 2007 General Manger and Head of Sales & Distribution
The largest Telecom operator of the country, majority owned by Telenor
Dec' 1997- June' 2005 Deputy General Manager and Head of Distribution Sales
Leading Internet Service Provider of the country
Feb' 1997- Dec'1997 Marketing Executive
Infinity Technologies Ltd.
ICT Solution provider
Feb'1995- Feb'1997 Marketing Executive
Third Wave Technologies Limited
Co-founder and Director
Established the company as the 2nd largest player in mobile money industry of the country, with more than 20 Million subscriber base & more than $10 Million transaction/day
Managing Director & CEO
Leading the development of the unique business model consists of distribution, delivery and online
Managing Director & CEO
Setting up the Bangladesh operation of the Kiu Global starting from the scratch